AerServ Privacy Practices and Cookie Policy

Introduction: This page is divided into five (5) Parts. Part A provides for AerServ’s Privacy Policy related to its Platform Services; Part B provides for terms which are specific to EEA users; Part C provides for AerServ’s Cookie Policy; Part D provides for AerServ’s Privacy Policy related to use of its website; and Part E provides for the General Terms applicable overall. Please refer and read carefully the Part that is applicable or relevant to you. “EEA” means all member states of the European Union and for the purpose of this document, U.K. and Switzerland.

Part A:

AerServ Platform Services Privacy Policy

Aerserv LLC (“AerServ or “we” or “us” or “our”) provides advertising technology services and/or platform (“Platform Services”) that allow publishers of mobile applications (“Apps”) and websites to show ads on their sites and apps, and advertisers to reach audiences that may be interested in their products or services.

AerServ is committed to respecting and protecting individuals’ privacy rights. This Part explains how AerServ collects and uses information about end-users who view or interact with ads facilitated by AerServ on third party websites or mobile Apps.

If you are a customer/partner/vendor/user/recipient of InMobi’s services, kindly see InMobi’s Privacy Policy set out in: https://www.inmobi.com/privacy-policy/.

Information we collect: When you interact with a website or App that uses the Services, we may collect information about your device and the ads you view or click, including but not limited to: (a) information about your device, such as the type and model, manufacturer, operating system, carrier name, Internet Protocol (IP) address, mobile browser, applications using the Services and the version of such applications, and identifiers assigned to your device; (b) log information, including the app or website visited, session start/stop time, time zone, and network connection type, and cookie information; (c) geo-location of your device, when location services have been enabled; (d) information about ads served, viewed, or clicked on; and (e) information of AerServ customers/partners/publishers have collected and share with AerServ about your activity in their sites and Apps. We receive information about consumers from third parties to enable targeted advertising on the website(s) and application(s) that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by Aerserv or its policies.

How we use this information: We use the information we collect to provide and improve the Services, including but not limited to the following purposes: (a) serving ads, (b) ad reporting (ads shown and ads clicked), (c) frequency capping: Preventing users from seeing the same ad too many times, (d) fraud detection and prevention, (e) interest-based advertising, (f) geo-targeting of ads, (g) providing and improving the Services.

Ads may be customised to the users’ interests and geographic locations, which we may derive or infer from information that we collect about how those users interact with such sites and apps (this type of advertising is often called “interest-based advertising” or “targeted advertising”). This enables our partners/customers to provide content-rich services that are more relevant to their users. Further, we may also obtain user data from our data partners, advertisers and/or advertisers’ partners for optimising digital advertising and/or analytical purposes including to provide relevant advertising and reporting. Please note that collection, use or storage of such data is governed by the privacy policy of such third party partners and/or advertisers providing the same.

AerServ may engage in cross-device data collection, which refers to the process of collecting data from devices that have been determined through statistical analysis to be linked or related. We, or third parties whom we engage to provide this service, may use cross-device data to provide interest-based advertising services and to deliver tailored ads to users across multiple devices.

Information we collect: When you interact with a website or App that uses the Services, we may collect information about your device and the ads you view or click, including but not limited to: (a) information about your device, such as the type and model, manufacturer, operating system, carrier name, Internet Protocol (IP) address, mobile browser, applications using the Services and the version of such applications, and identifiers assigned to your device; (b) log information, including the app or website visited, session start/stop time, time zone, and network connection type, and cookie information; (c) geo-location of your device, when location services have been enabled; (d) information about ads served, viewed, or clicked on; and (e) information of AerServ Customers have collected and share with AerServ about your activity in their sites and Apps. We receive information about consumers from third parties to enable targeted advertising on the website(s) and application(s) that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by Aerserv or its policies. AerServ may also collect some or all of the following information about an ad presented on your device: (i) the content type of the ad (what the ad is about, e.g. games, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served ; (iv) whether the ad has been clicked or viewed; (v) whether a conversion was generated from the ad; (vi) advertiser bid and purchase pricing for the ad.

How we use this information: We use the information we collect to provide and improve the Services, including but not limited to the following purposes: (a) serving ads, (b) ad reporting (ads shown and ads clicked), (c) frequency capping: Preventing users from seeing the same ad too many times, (d) fraud detection and prevention, (e) interest-based advertising, (f) geo-targeting of ads, (g) providing and improving the Services.

Ads may be customised to the users’ interests and geographic locations, which we may derive or infer from information that we collect about how those users interact with such sites and apps (this type of advertising is often called “interest-based advertising” or “targeted advertising”). This enables our partners/customers to provide content-rich services that are more relevant to their users. Further, we may also obtain user data from our data partners, advertisers and/or advertisers’ partners for optimising digital advertising and/or analytical purposes including to provide relevant advertising and reporting. Please note that collection, use or storage of such data is governed by the privacy policy of such third party partners and/or advertisers providing the same. AerServ may collect the geo-location of your device only when an App or site, which leverages Services is active on the device. AerServ may infer the geo location of a device based on data collected through a WiFi identifier that the device is connected to, subject to country specific laws and/or industry guidelines related to such collection or inference practices. e.g: In the U.S. AerServ may infer geo-location through WiFi identifiers pursuant to obtaining user consent through applicable apps or sites.

AerServ may engage in cross-device data collection, which refers to the process of collecting data from devices that have been determined through statistical analysis to be linked or related. We, or third parties whom we engage to provide this service, may use cross-device data to provide interest-based advertising services and to deliver tailored ads to users across multiple devices.

Who we share this information with: We share with advertiser customers information so that they can decide whether to bid on ad inventory or serve an advertisement and choose the best ad for that device.

We may share the information with our publishers, developers, data partners, measurement companies and advertisers. These partners may use this information to show you relevant ads, measure your ad/site interaction, identify your interest areas, better understand the site and app traffic usage or user behaviour in order to refine and improve their services. Such partners’ use of the information we share with them will be governed by their privacy policies.

We may share this information with our parent or affiliates in relation to advertising services, or with third parties such as advisors and law enforcement authorities where it is necessary to comply with the law or regulations, enforce or apply our user terms and conditions, protect our rights, or preserve the safety of our users. This may include exchanging information with other companies and organizations for fraud protection.

AerServ may also share your information in connection with any merger, a sale of AerServ’s assets, or a financing or acquisition of all or a portion of our business to another company.

Part B:

Terms applicable to EEA users:

This Part explains how AerServ collects, uses, secures, and/or discloses EEA end users’ (“you” or “your”) device-related information when (i) you view or interact with ads facilitated by AerServ on third party websites or mobile apps and (ii) you visit the AerServ website at https://www.aerserv.com.

The provisions of this Part must be read with the terms of Part A, Part C and Part D as applicable and are supplementary to the same, except when there is a conflict, in which case, for EEA users the terms of this Part shall prevail.

How do we use personal data of EEA data subjects:

To target advertising to your preferences: AerServ uses the information that we collect from your device to display advertising on your device, which may include interest-based advertising customised to individuals’ inferred interests, preferences and locations and to perform analysis aimed at improving our services. Please see Part A for the details in this regard. The information we collect from your device also helps us to provide filtering options for publishers and developers to manage ads appearing on their sites and in their apps, and to provide targeting options for advertisers. We rely on your consent to process your data in this way. If you do not consent, the ads you see will be less tailored to your interests. In particular, processing your data in this way help our publishers and developer clients, for example, to avoid presenting you ads that you have already seen, and helps our advertiser clients serve advertisements that are more likely to be of interest to you.

For account management purposes: We use the account information and other personal information you provide to manage your account, communicate with you, conduct business with you (e.g. reporting and payment), personalise the AerServ  website and comply with your requests.

To contact you with marketing information: We will handle your personal information (such as your name, email address, postal address, telephone number and sector preferences) to provide you with marketing and inform you about products and services in accordance with your marketing preferences.

When we send you marketing emails because you have opted-in to receive them, we rely on your consent to contact you for marketing purposes.

If you have not opted-in and we send you marketing emails, we do this because of our legitimate interest to promote the success of AerServ. Every email we send to you for marketing purposes will also contain instructions on how to unsubscribe from receiving them.

You are not under any obligation to provide us with your personal data for marketing purposes.

You can tell AerServ that you do not want your personal information/data to be processed in this way at any time by contacting us at privacy@inmobi.com or, where relevant, by following the unsubscribe link shown in every marketing communication you receive from us.

To conduct web analytics: We use your usage information to analyse our web traffic, to figure out how often customers use parts of the site, to improve the site and generally to make it appealing to as many users as possible.

International transfer of EEA user’s personal data: Whenever AerServ transfers your personal information/data outside of the EEA, we ensure it is protected by making sure at least one of the following safeguards is in place:

  • by transferring your personal information to a country that has been deemed to provide an adequate level of protection by the European Commission;
  • by using specific contracts approved by the European Commission which give your personal information the same protection it has within the EEA including to U.S.;
  • where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

If you wish to learn more about the specific circumstances when each of these protection measures are used, you can contact us at privacy@inmobi.com for the details as to how we protect specific transfer of your data.

All information you provide to AerServ is stored on our secure servers or those of our third party data storage providers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. You must not share your password with anyone.

Your rights:

Right of access: Where we do hold limited personal information about you (such as personal information about an AerServ account you have with us), you can ask us for access to this personal information, to correct or update any inaccurate personal information we hold, to stop sending you direct marketing or to stop using your personal information altogether.

Right to rectification: You have the right to require AerServ to rectify any inaccurate personal information we hold about you. You also have the right to have incomplete personal information we hold about you completed, by providing a supplementary statement to us.

Right to restriction: You can restrict AerServ’s processing of your personal information where:

  • you think we hold inaccurate personal information about you;
  • our handling of your personal information breaks the law, but you do not want us to delete it;
  • AerServ no longer needs to process your personal information, but you want us to keep it for legal reasons; or
  • where we are handling your personal information because we have a legitimate interest, as described above, and are in the process of objecting to this use of your personal information.

Where you exercise your right to restrict AerServ from using your personal information, we will then only process your personal information when you agree, except for storage purposes and to handle legal claims.

Right to data portability: You have the right to receive your personal information in a structured, standard machine readable format and to send this to another organisation controlling your personal information.  This right only applies to your personal information we are handling because you consented to us using it or because there is a contract in place between us.

Right to erasure: You have the right to require AerServ to erase your personal information which we are handling in the following circumstances:

  • where we no longer need to use your personal information for the reasons we told you we collected it for;
  • where we needed your consent to use your personal information, you have withdrawn your consent and there is no other lawful way we can continue to use your personal information;
  • when you object to our use of your personal information and we have no compelling reason to carry on handling it;
  • if our handling of your personal information has broken the law; and
  • when we must erase your personal information to comply with a law we are subject to.

Right to complain: You have the right to lodge a complaint with the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales.

If you would like to exercise any of these rights, you may be able to make the update within your account settings or by contacting us using the details provided below.

Part C: Cookie Policy

This Policy sets out the different scenarios in which AerServ may use cookies and web beacons to automatically collect certain data about (a) end-users of Applications and/or websites who use the Services; (b) publisher and advertiser customers that use the Platform Services and (c) visitors to AerServ’s website.

Cookies are small text files typically containing a sequence of numbers and letters that websites and/or applications serve to your browser. Browser cookies are bits of text that are placed on your device’s hard drive when you visit the website. Flash cookies are similar to browser cookies except that they can store more data and are stored in your browser rather than on your hard drive.  You can have your browser and/or plug-ins to your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the website, but you may be limited in the use of some of its features. In the event that you reject our cookies, temporary or “session” cookies will be used to help you shop and will expire when the browser is closed. Cookies are often used to provide a personalized experience to visitors/users as well as to provide reporting information regarding user’s activity or how users are engaging with the websites and applications.

Web beacons (also called clear gifs and pixel tags), tracking links and/or similar technology consist of a few lines of code that are embedded on the pages of the website. They are often used in combination with cookies and are often not visible to the user of the website. Web beacons may relay information to third parties such as our service providers and may be used in order to track customer response to certain advertising, to better target interactive advertising and to enhance customer support and usability. If you reject our cookies (see “Cookies” section below), you will prevent Web beacons from relaying this information about you and may limit your use of some of the website’s features.

Scenario 1

When you visit AerServ website, we use cookies and web beacons to automatically collect certain information about your visit to the website and interaction with the same.

We use cookies to generally enable our systems to recognize users to help our systems identify how and when pages within the AerServ website are visited and by how many people. We use cookies and web beacons to improve the website, monitor and analyze web traffic. This enables us to understand which parts of our website are of greatest interest to our visitors, as well as to understand certain aggregated geographic and demographic information about our visitors. We use this information to continuously improve our website offering for the benefit of our visitors.

By using the AerServ website, you consent to the use of these cookies. If you do not like the idea of cookies or certain types of cookies/beacons, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. Please however note, that, if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Scenario 2

As a provider of Platform Services, AerServ may partner with publishers to distribute advertisements. The following provision read with Part A provides the details in this regard.

We use cookies for analyzing usage and for tracking the advertisement serving process. The cookies we serve enable us to collect information about how users interact with our partners’ websites so that we can better customize the advertisements we serve and avoid serving advertisements that the user has already seen or is not interested in.

We also use cookies to collect certain reporting information about the ads we serve, such as the type of device on which they were viewed, the geographies where they were viewed, the format of the ad displayed (such as text or image format) and so on. Note that, web beacons may relay information to third parties such as our service providers and may be used in order to track customer response to certain advertising, to better target interactive advertising and to enhance customer support and usability.

This may include events related to your activity on our partner’s Apps, mobile website or events related to the AerServ Platform Services. Cookies or pixels enable us to keep a record of the publisher site you were using when you were shown an advertisement facilitated by AerServ or interacted with such an advertisement, analyze trends, and understand users’ interests in respect of such mobile websites. We would like to assure you that we do not know your identity, your name, your address, date of birth, social security number, credit card/financial information, email address or phone number.

Our partners may also place cookies on the websites you visit. Their use is governed by the specific privacy policies of such partners which can be accessed directly from their mobile websites.

Information Sharing and Disclosure

We may disclose information about AerServ customers or partners when necessary to provide the Platform Services to them.

Part D:

AerServ Website Privacy Policy

This Part relates to collection and use of AerServ’s customer/partner/vendor information and vistors of AerServ website at https://www.aerserv.com.

Information we collect: To become a AerServ customer/partner/vendor, you may be asked to provide certain personal information, including your name, email address, physical address, phone number, and company name.  You also may be asked to provide personal information in certain fields on this website.  Registration information is used to provide the Platform Services and to send promotional information about the Platform Services.

If an individual or entity chooses to create an account on the AerServ website we collect username, password, email address, phone number, country, and preferred account type etc. that is provided at the time of registration. A registering party can also provide us with other optional information, such as name, picture, postal address, phone number, social network profiles, questionnaire responses, general business information, and other personal, biographical, or demographic info. The optional information may not necessary for use of AerServ site or to maintain an account with us, but by sharing this information we can better serve and improve overall website and marketing experience. Please note that we may use some or all such data in conducting business transactions with the registering party or for marketing purposes.

If the name and email address of another individual or entity is provided, we may use that information to send such individual or entity a one-time invitation to visit or register with our site. Please do not share such information, if such individual or entity has not authorized provision or use of the same. In the course of registration or other modes of providing the data sets referred above, we advise all visitors to only share their business information with us.

We use various technologies to collect information about your visit to our website to enhance and customize your experience. For example, we may collect the numerical IP address identifying your computer or device which may indicate your geographic location.  In some instances, we may use these technologies in combination with the personal information you provide. These technologies may provide a variety of information such as whether you have visited the website before. They also may enable you to save your preferences.

In addition to the personal information described above, we also collect certain information about the usage of the site. Specifically, our servers collect the following information automatically about a visitor’s usage of the site:

1. the type of web browser used (e.g. Internet Explorer, Mozilla Firefox, Google Chrome or another)

2. vistor’s travel within the site (e.g. the pages visited within the AerServ site)

3. browsing preferences, such as screen size, resolution and other viewing preferences

4. the links and adverts that clicked on

5. information about how the visitor arrived at our site (e.g. whether directed to our site by a search engine or another third party website)

6. information about how a visitor leaves our site (e.g. which website is visited immediately after visiting our site).

How do we use this information:

For account management purposes: We use the account information and other personal information provided by a visitor to manage account, communicate with such individual or entity, conduct business (e.g. reporting and payment), personalise the AerServ website and comply with requests.

To contact visitors with marketing information:

We will handle personal information (such as name, email address, postal address, telephone number and sector preferences) for marketing purposes and inform about products and services in accordance with marketing preferences.

When we send marketing emails because it has been opted-in by a visitor to receive them, we rely on consent to contact such visitor for marketing purposes.

If not opted-in and we send marketing emails, we do this because of our legitimate interest to promote the success of AerServ.

Every email we send for marketing purposes will also contain instructions on how to unsubscribe from receiving them.

A visitor is not under any obligation to provide us with personal data.

Visitor(s) can notify AerServ of their election of personal information to be not processed in this way at any time by contacting us at privacy@inmobi.com or, where relevant, by following the unsubscribe link shown in every marketing communication received from us.

To conduct web analytics: We use usage information to analyse our web traffic, to figure out how often customers use parts of the site, to improve the site and generally to make it appealing to as many users as possible.

Who do we share this information with: We may disclose information about AerServ customers/partners/vendors when necessary to provide the Platform Services to them. We will share personal information only in the ways that are described in this document. We do not sell any such personal information to third parties. From time to time, we may need to disclose such information to third parties such as to law enforcement authorities or our legal advisers, where it is necessary to comply with the law or regulation; enforce or apply our user terms and conditions; to protect our rights, or to preserve the safety of our users. This may include exchanging information with other companies and organizations for fraud protection.

We may also share personal information with companies that provide services to help us with our business activities (e.g. processing payments or submitting emails on our behalf), in connection with any merger, a sale of AerServ assets, or a financing or acquisition of all or a portion of our business to another company. We need to process personal information in this way to provide the ongoing services and benefits. Whenever we share personal information for this reason we will ensure that the recipient is bound by all appropriate confidentiality obligations and that it commits to using such personal information only for the purposes for which it is originally provided.

Please be aware that the information submitted to public areas, such as our blogs, may be read, collected, and used by others who access them.

Part E: GENERAL TERMS

How do we keep information secure? AerServ uses reasonable technical and organisational measures to protect the information it collects about you and your device. We may anonymise the information we collect using one-way hashing technology before sharing it with any third parties. We also seek appropriate contractual protection from our partners regarding their treatment of user data.

Retention of information: We may retain the information relating to your device collected from partnering mobile publishers or app developers for a period of up to 6 months, unless otherwise required by law or applicable contract. After the this period, we may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements. Where we are using personal information/data to contact for marketing communications, if opted-in we will contact you periodically, if required by applicable laws, to ensure you are happy to continue receiving such communications. If informed of election to no longer receive marketing communications from us, we will stop sending the same.

International transfer of information: We may share your information with clients, affiliates and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EU resident, we may share your information with our non-EU clients or affiliates), subject to any contractual or legal requirements. While some countries may not have data protection laws that are equivalent to those of the country in which you reside, we will take reasonable measures to protect your information in accordance with this Privacy Policy.

Our Commitment to Children’s Privacy: We are strongly committed to protecting the safety and privacy of children who use our website and Services. AerServ complies with the age gating provisions of the General Data Protection Regulation in EEA and Children’s Online Privacy Protection Act (COPPA) in the U.S and does not knowingly collect any personal data of children, as applicable. We encourage all parents to talk to their kids about online safety and to monitor their children’s use of the Internet. We recommend that children ask a parent for permission before sending any personal information anywhere using the Internet.

Information Sharing and Disclosure: We engage service providers to perform functions and provide services to us in the United States and abroad. We may share the information we collect with such service providers subject to confidentiality obligations consistent with this document, and on the condition that the third parties use your information only on our behalf and pursuant to our instructions.

Notwithstanding anything to the contrary in this document, we may disclose information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect AerServ’s rights or property.

Information Collected by Others

Please be advised that we do not control and are not responsible for the privacy practices of any third party, including, but not limited to, AerServ customers/partners/vendors and any website or service that links to or from our website or the Platform Services.  Please be sure to review the privacy policies of any websites and applications that you may use, including those of AerServ customers/partners/vendors. AerServ’s webiste and Plaform Services may contain links to other sites. AerServ is not responsible for the privacy practices or content of these other sites. When you leave our site or view a portion of a third party’s site through our site, we encourage you to read the privacy policies of each such site. This document applies solely to information collected by AerServ.


Opt-out

Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your setting may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device, Aerserv will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. Aerserv requires its advertising customer to honor opt-out preference expressed using these controls. To learn more specifics on how to configure your mobile settings, please click here.

Changes to This Privacy Policy

We may, in its sole and absolute discretion, modify or change any aspect of this document at any time (for any reason or no reason), effective immediately upon posting such modifications or changes (or a revised version of this document incorporating such modifications or changes therein) on our website. Please periodically consult the end of this document to determine when the document was last revised. You agree to periodically review this document to ensure that you are in compliance with any ongoing changes or modifications that are made. Your continued use of the website and Platform Services after any such modifications or changes are posted will constitute your acceptance of such any modifications or changes to this document except to the extent express consent is required under applicable privacy laws.

California Online Privacy Protection Act Compliance

Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to contact@aerserv.com with a copy to privacy@inmobi.com and please include the phrase “California Privacy Request” in the subject line, and provide us with your name, address and email address. We will respond to you within thirty days of receiving such a request.

Comments

We have taken great measures to ensure that your experience with our website and Platform Services is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about our privacy practices, please contact us by e-mail at contact@aerserv.com with a copy to privacy@inmobi.com .

Last updated: May 23, 2018