AerServ is pleased to offer OpenAuction, a unique technology giving publishers server side header bidding capabilities for in-app environments, and enabling buyers to deliver dynamic pricing at an impression level.
Get Started with OpenAuction
Header bidding is technology that enables publishers to make their inventory available to multiple buyers simultaneously who can then submit bids, or dynamic prices for the impression. Header bidding enables publishers to capture higher CPMs from buyers, increase fill rate, and improve the competitiveness of their auction.
Send and receive dynamic pricing for mediation on each ad call
Server side implementation reduces user device battery usage
Server side implementation reduces user data usage
Converge multiple auctions into a super auction taking into account first price bids
Instead of presenting inventory to each buyer one at a time as in a Waterfall Auction, OpenAuction makes the inventory available to all buyers to maximize bids per impression.
Buyers who were previously imprisoned by static CPMs in the ad server are now able to send back a dynamic price, or bid, for each impression in the Header Auction.
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