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Mobile Programmatic Demand

by Ryan Gauss,

Programmatic buying and selling is the hottest trend in the ad industry these days. The process involves publishers sending as

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Target the User Not the App

by admin,

Contextual advertising is the approach most advertisers use and there is merit to this approach, but ultimately it is the

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Mobile Video Dimension Issues

by admin,

The VAST IAB specification (http://www.iab.net/media/file/VASTv3.0.pdf) lists the different media file attributes that must be included in order for it to

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