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What Causes Reporting Discrepancies

by Ryan Gauss,

One of the biggest detriments to growing a relationship between a publisher and advertiser is reporting discrepancies. Typically the publisher

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Mobile Programmatic Demand

by Ryan Gauss,

Programmatic buying and selling is the hottest trend in the ad industry these days. The process involves publishers sending as

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Target the User Not the App

by admin,

Contextual advertising is the approach most advertisers use and there is merit to this approach, but ultimately it is the

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