Blog



Network Traffic Challenges

by Ryan Gauss,

As the mobile ad industry moves towards greater transparency, network traffic can be difficult to fit into this model. Many

Read More


Protecting Relationships

by Ryan Gauss,

Supply Side Platforms (SSPs) sometimes sit in an unenviable position of balancing relationships between advertisers and publishers. They need to

Read More

Why Buy Ads Direct?

by Ryan Gauss,

It is surprising that some advertisers prefer to buy programmatically or through an exchange rather than working directly with the publisher where

Read More


Lack of Transparency

by Ryan Gauss,

It is always surprising at the lack of transparency some advertisers provide to publishers, particularly when discrepancies occur. How are

Read More