Blog


Lack of Transparency

by Ryan Gauss,

It is always surprising at the lack of transparency some advertisers provide to publishers, particularly when discrepancies occur. How are

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What Causes Reporting Discrepancies

by Ryan Gauss,

One of the biggest detriments to growing a relationship between a publisher and advertiser is reporting discrepancies. Typically the publisher

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Mobile Programmatic Demand

by Ryan Gauss,

Programmatic buying and selling is the hottest trend in the ad industry these days. The process involves publishers sending as

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