Blog


The CPM and Fill Rate Balance

by Ryan Gauss,

Some publishers can be set in their demands for a specific CPM (revenue per thousand impressions) or fill rate (amount

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Why Does the Fraud Persist?

by Ryan Gauss,

It seems that almost every week there is a new article published stating what percentage of mobile ads are not

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Network Traffic Challenges

by Ryan Gauss,

As the mobile ad industry moves towards greater transparency, network traffic can be difficult to fit into this model. Many

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Protecting Relationships

by Ryan Gauss,

Supply Side Platforms (SSPs) sometimes sit in an unenviable position of balancing relationships between advertisers and publishers. They need to

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Why Buy Ads Direct?

by Ryan Gauss,

It is surprising that some advertisers prefer to buy programmatically or through an exchange rather than working directly with the publisher where

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