AerServ
What are the Advantages of Server Side Header Bidding?
The latest evolution of header bidding involves moving the requests from the client to the server. On the surface this change seems minimal and that it would not change much…
Strata Partners with AerServ to Strengthen Mobile Video Ad Buying Opportunities
CHICAGO, March 16, 2017 /PRNewswire/ — Strata, the leader in media buying and selling software, announced today its partnership and integration with AerServ, a mobile ad management technology and supply-side platform. The…
AerServ Launches OpenAuction — First In-App Header Bidding Solution Designed Specifically For Mobile Publishers
New Bidding Technology and Comprehensive Standards Allow for Increased Demand IRVINE, CA–(Marketwired – Mar 6, 2017) – AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today…
Introducing AerServ OpenAuction
AerServ is pleased to offer OpenAuction, a unique technology giving publishers server side header bidding capabilities for in-app environments, and enabling buyers to deliver dynamic pricing at an impression level.…
[Report] Wide Gap Between Publishers’ Resources and Skills and Growth Potential
The 614 Group’s Mobile Monetization Report Reveals Wide Gap Between Online Publishers’ Resources and Skills and Growth Potential Today, digital marketing and advertising research firm The 614 Group released, “The…
IPv6 and Ad Serving
What is IPv6? IPv6 addresses are the next generation of IP addresses. The number of IP addresses available in the previous generation of IP addresses (IPv4) was limited and are…
Introducing Support for Ad Pods
INTRODUCING AerServ Ad Pods We’re proud to announce that AerServ has released support for Ad Pods. This unique feature gives publishers the ability to display multiple video ads that play…
New Monetization Analytics
Just recently, AerServ released a new version of our monetization analytics, giving publishers a deeper view into the flow of ad events within the app. You can read more about…