Indian mobile advertising network InMobi on Wednesday announced the acquisition of Los Angeles-based startup AerServ for $90 million in a cash and stock deal.
AerServ helps mobile publishers grow revenue through its ad mediation platform, and increase yield by delivering brand-based ads.
InMobi, which was backed by top investors including SoftBank, said the acquisition would help it to create world’s largest programmatic video platform for mobile publishers. It would also strengthen the InMobi Exchange, a premium mobile programmatic platform, according to the firm.
“This acquisition fits in perfectly with our global strategy to bring best-in-class technology for premium publishers and drive mobile programmatic video revenues to them,” said Abhay Singhal, co-founder and Chief Revenue Officer at InMobi, in a statement.