On Tuesday, Google set deadlines for when it will stop running Flash ads and accept only those written in HTML5, the latest version of the Web’s mother tongue. As of June 30, Google will stop accepting new Flash-based display ads for AdWords and DoubleClick Digital Marketing. And Flash ads won’t be allowed on the company’s Display Network or DoubleClick after Jan. 2, 2017.


Besides the security vulnerabilities present in Flash Ads, they are also unable to play on most mobile devices. Flash ads can account for a large percentage of unusable ads and lost revenue for a publisher if their ad server is unable to block them. Now that Google, one of the largest advertising platforms, will stop accepting these types of ads, hopefully they’ll begin to disappear and will become one less problem mobile publishers have to contend with.

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