On native, the FTC’s clear delineation of what is an ad and what is content refocuses energy where it should be: Native advertising needed to have better guidelines so native advertising providers will be forced to operate in a more ethical manner. Attempting to fool consumers only casts a pall on all content — and that’s bad for marketing.

Many publishers have started using Native Ads in an attempt to get around ad blockers, but many of these ad spots are not clearly defined as being ads, so the latest FTC remarks about them is an attempt to cut down on deceptive ad practices. The increase in adoption of ad blocking software has been a wakeup call to the ad industry that users are not happy with current mobile advertising practices, and establishing guidelines for Native Ads will help move the industry move closer to greater transparency.

Read the full article at: adage.com/article/digital…