AerServ
AerServ Upgrades to OpenRTB 2.3
AerServ has updated their RTB programmatic environment to support OpenRTB 2.3. This upgrade will allow the support of native ad requests. Currently Aerserv does not support native ads, but they…
What are the Advantages of Server Side Header Bidding?
The latest evolution of header bidding involves moving the requests from the client to the server. On the surface this change seems minimal and that it would not change much…
Introducing AerServ OpenAuction
AerServ is pleased to offer OpenAuction, a unique technology giving publishers server side header bidding capabilities for in-app environments, and enabling buyers to deliver dynamic pricing at an impression level.…
IPv6 and Ad Serving
What is IPv6? IPv6 addresses are the next generation of IP addresses. The number of IP addresses available in the previous generation of IP addresses (IPv4) was limited and are…
Top Trends to Watch This Holiday Season Moving into 2017
Where will holiday shoppers be making purchases when using mobile, in app or web browser? The percentages will vary based on the product being purchased, and the geographic location. PwC…
How iOS 10 Impacts Your Ad Revenue
Apple’s release of iOS 10 has the advertising industry buzzing! What’s changing? Apple announced in iOS 10, when users opt into the “limit ad tracking” option on their phones, their…
In App Advertising vs Mobile Web – What’s the Difference?
Location, location, location! The common adage isn’t true just for physical real estate – it applies to the digital world, too. When buyers choose to advertise on mobile, they must…
How to Use Geolocation Data to Boost Your Bottom Line
Advances in mobile advertising have allowed advertisers to target users at very specific locations with the help of reliable geolocation data. This information enables advertisers to serve highly personalized ads based…