AerServ
Why is Dynamic Pricing Important to Header Bidding?
Ryan Gauss, VP of Product at Aerserv provides a rare look into pricing best practices for header bidding. By implementing more dynamic strategies, both buyers and publishers can foster a…
Ad Pods by AerServ Optimize Ad Experiences and Increase Overall Ad Revenue Potential
We covered AerServ’s latest technology—Ad Pods. The Ad Pods give publishers the ability to display multiple video ad units that play back-to-back within a single in-app ad placement — similar…
AerServ Introduces Ad Pods for Disruption-Free Multi-Display Video Ad Experience
New Advanced Video Format Brings TV Like Ad Experience to Mobile Publishers AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of…
Programmatic Tech Bytes with Andrew Gerhart, COO at AerServ
Last week, AerServ and STRATA announced a strategic partnership to help ad buyers add premium mobile video inventory at any stage of their advertising campaigns. We caught up with Andrew Gerhart, Chief Operating Officer…
AerServ and STRATA Join Forces to Bring Premium Video Ad Inventory for Mobile Businesses
Media and advertising agencies to extend their broadcast message via unified brand-safe SaaS developed by STRATA for AerServ’s premium mobile video inventory reaching millions of devices. In our MarTech Series Primer…
AerServ partners with Strata to provide mobile advertising options to media agencies
Mobile ad management and SSP provider, AerServ, has partnered with Strata, the media buying and software firm. The move gives agencies using Strata’s software instant access to mobile audiences across a host of…
AerServ Makes Mobile Viewer Ad Inventory Available on Strata
AerServ has made a deal to make its mobile video ad inventory available to local broadcast TV buyers via Strata’s media buying and selling software. The deal makes it easier…
AerServ Launches OpenAuction, an In-App Header Bidding Solution for Mobile Publishers
AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of OpenAuction, the first open call auction technology developed specifically for mobile publishers…