
Why is Dynamic Pricing Important to Header Bidding?
Ryan Gauss, VP of Product at Aerserv provides a rare look into pricing best practices for header bidding. By implementing more dynamic strategies, both buyers and publishers can foster a…
Ryan Gauss, VP of Product at Aerserv provides a rare look into pricing best practices for header bidding. By implementing more dynamic strategies, both buyers and publishers can foster a…
We covered AerServ’s latest technology—Ad Pods. The Ad Pods give publishers the ability to display multiple video ad units that play back-to-back within a single in-app ad placement — similar…
New Advanced Video Format Brings TV Like Ad Experience to Mobile Publishers AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of…
Last week, AerServ and STRATA announced a strategic partnership to help ad buyers add premium mobile video inventory at any stage of their advertising campaigns. We caught up with Andrew Gerhart, Chief Operating Officer…
Media and advertising agencies to extend their broadcast message via unified brand-safe SaaS developed by STRATA for AerServ’s premium mobile video inventory reaching millions of devices. In our MarTech Series Primer…
Mobile ad management and SSP provider, AerServ, has partnered with Strata, the media buying and software firm. The move gives agencies using Strata’s software instant access to mobile audiences across a host of…
AerServ has made a deal to make its mobile video ad inventory available to local broadcast TV buyers via Strata’s media buying and selling software. The deal makes it easier…
AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of OpenAuction, the first open call auction technology developed specifically for mobile publishers…