AerServ
Why is Mobile Ad Viewability a Hot Topic?
Mobile ad viewability measurement is a hot topic and constantly in the news these days. But why is it important and why is it receiving so much attention? Plainly put, ad viewability and…
Causes of Low Mobile Video Use Rate
Video use rate is defined as the amount of times a filled video ad returned to a publisher turns into a video start. In an ideal situation these filled ads would…
Mobile Programmatic Limitations
Most of the news you hear about programmatic has to do with how quickly it is growing or what it is projected to be, but more often than not the…
Mobile Advertisement Error Logging is a Must
There are numerous areas in the mobile ad process where it can fail, and it can be difficult to track down the cause of the failure without robust error logging and…
Do Not Underestimate the Value of Customer Service
As more and more mobile ad buying becomes programmatic the amount of direct interaction between publishers and advertisers has decreased, but the importance of it has not lessened. In addition…
Desktop Does Not Always Translate to Mobile
The mobile industry is still nascent, but it is surprising to see how often advertisers expect things from desktop to be able to translate over to mobile. These assumptions are…
Is Programmatic Eroding Ad Industry Relationships?
No one will argue the benefits of programmatic ad buying for both advertisers and publishers, but could it be weakening relationships between them? Programmatic has pushed much of the ad…
The Long Term Impact of iOS 9
Numerous articles are being written about the impact of iOS 9 on mobile advertising. Some are saying it will have little impact while others are claiming it is going to…