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Best Practices | 10.30.2015

Why is Mobile Ad Viewability a Hot Topic?

Mobile ad viewability measurement is a hot topic and constantly in the news these days. But why is it important and why is it receiving so much attention? Plainly put, ad viewability and…

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  • Why does Video Autoplay on Mobile Devices not Work?
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Best Practices | 10.24.2015

Causes of Low Mobile Video Use Rate

Video use rate is defined as the amount of times a filled video ad returned to a publisher turns into a video start. In an ideal situation these filled ads would…

Best Practices | 10.17.2015

Mobile Programmatic Limitations

Most of the news you hear about programmatic has to do with how quickly it is growing or what it is projected to be, but more often than not the…

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Best Practices | 10.09.2015

Mobile Advertisement Error Logging is a Must

There are numerous areas in the mobile ad process where it can fail, and it can be difficult to track down the cause of the failure without robust error logging and…

Best Practices | 10.03.2015

Do Not Underestimate the Value of Customer Service

As more and more mobile ad buying becomes programmatic the amount of direct interaction between publishers and advertisers has decreased, but the importance of it has not lessened. In addition…

Best Practices | 09.26.2015

Desktop Does Not Always Translate to Mobile

The mobile industry is still nascent, but it is surprising to see how often advertisers expect things from desktop to be able to translate over to mobile. These assumptions are…

Best Practices | 09.20.2015

Is Programmatic Eroding Ad Industry Relationships?

No one will argue the benefits of programmatic ad buying for both advertisers and publishers, but could it be weakening relationships between them? Programmatic has pushed much of the ad…

Best Practices | 09.13.2015

The Long Term Impact of iOS 9

Numerous articles are being written about the impact of iOS 9 on mobile advertising. Some are saying it will have little impact while others are claiming it is going to…

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  • Products
    • AerMarketBranded ad campaigns from leading ad networks, DSPs, and ad agencies with a single integration.
    • Mobile Ad MediationWhen ad networks compete, you win.
  • Technology
    • OpenAuction Mobile Header Bidding
    • Programmatic
    • Mobile Video Advertising
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  • Mobile App Monetization
    • Products
      • AerMarketBranded ad campaigns from leading ad networks, DSPs, and ad agencies with a single integration.
      • Mobile Ad MediationWhen ad networks compete, you win.
    • Solutions
      • Technology
        • OpenAuction Mobile Header Bidding
        • Programmatic
        • Mobile Video Advertising
      • Ad Formats
        • Rewarded Video
        • Interstitial Ads
        • Native Ads
        • Banner Ads
        • Ad Pods
      • Role
        • Indie Developer
        • Ad Operations Expert
      • Integrations
        • SDKs
        • Plugins
  • Careers
  • Blog
  • Get A Free Account