Where many buyers are accustomed to buying desktop display and video programmatically, access to an aggregation of the scale and quality of mobile in-app video has not been possible prior to this launch. Publishers using Aerserv RTB are seeing increases in CPMs in excess of 40% and fill rates of double their previous rates.
Programmatic technologies, especially RTB, are seeing extremely rapid industry adoption due to their ability to automate the data-driven inventory buying process, extending advertisers’ reach across channels while maintaining optimal targeting. A September 2014 BI Intelligencereport states that RTB will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013, and notes that mobile and video ads are the primary drivers of this growth.
“The demand for RTB is unquestionably there, yet there are very few platforms that offer access to this volume of mobile video inventory at scale, and none can match the quality of AerServ’s publishers,” said Josh Speyer, CEO, AerServ. “Advertisers shouldn’t have to choose between reach and results. We are thrilled to offer access to not just more publishers but the best publishers, significantly increasing engagement rates while simultaneously decreasing the strain on media buyers.”
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AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket’s demand inventory to supercharge their earnings. AerServ’s entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, Calif. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ