“Multiple studies and reports have shown that consumers engage more with native ads within apps. With the AerServ’s platform we are able to provide native at scale without having to put a burden on programmers to integrate the ads into each new environment. We’re excited to launch AerNative,” said Josh Speyer, AerServ’s CEO. “Native mobile ads — video and display — delivered via AerNative — will be integrated seamlessly into mobile apps and mobile websites.”
Consumers viewed native ads 53% more than regular display ads, and native ads experienced a 18% boost in purchase intent, according to Sharethrough/IPG Media labs. Ad blindness which refers to consumers mentally tuning out standard display ads can help explain why native video ads have become so successful.
“At textPlus, we’ve worked hard to build a leading mobile communications service that lets anyone talk and text for free. We’re passionate about our customers and that has driven us to commit to delivering ads in our Android and iOS mobile apps that are integrated with the overall user experience. We’ve been testing AerServ’s AerNative and we believe it’s a platform that other app developers will be excited about,” said Samuel Braff, VP of Product Development at textPlus.
*This article originally appeared on videoadvertisingnews.com