Numerous reports have shown that mobile users engage more frequently with native ads, which are unique ad placements that reflect the style and look of the brand’s app or site. AerServ, a global leader in inventory and audience management technology for mobile publishers and advertisers, yesterday announced the launch of AerNative, new native ad platform for in-app mobile video and display ads. Publishers and app developers can make use of new AerNative platform to negate and serve customized mobile native ads on the mobile apps or sites. The ads which can take on different formats including video, text or display can be easily formatted in order to fit the style or format of the publisher’s app or website. Moreover the ads can be contextually targeted to be in line with the content within the app/website.

Multiple studies and reports have shown that consumers engage more with native ads within apps. With the AerServ’s platform we are able to provide native at scale without having to put a burden on programmers to integrate the ads into each new environment. We’re excited to launch AerNative,” said Josh Speyer, AerServ’s CEO. “Native mobile ads — video and display — delivered via AerNative — will be integrated seamlessly into mobile apps and mobile websites.”

Consumers viewed native ads 53% more than regular display ads, and native ads experienced a 18% boost in purchase intent, according to Sharethrough/IPG Media labs. Ad blindness which refers to consumers mentally tuning out standard display ads can help explain why native video ads have become so successful.

“At textPlus, we’ve worked hard to build a leading mobile communications service that lets anyone talk and text for free. We’re passionate about our customers and that has driven us to commit to delivering ads in our Android and iOS mobile apps that are integrated with the overall user experience. We’ve been testing AerServ’s AerNative and we believe it’s a platform that other app developers will be excited about,” said Samuel Braff, VP of Product Development at textPlus.

 

*This article originally appeared on videoadvertisingnews.com