Irvine, CA: AerServ, audience management technology for mobile publishers and advertisers, today announced the launch of AerNative – a new native ad platform for in-app mobile video and banner ads. Native ads – digital ad placements are the key points that reflect the look and style of a publisher’s site or app.
Publishers and app developers can use AerServ’s new mobile native platform to customize and serve mobile native advertisements in their mobile app or website. Those advertisements (text, display, video) can easily be formatted by the publisher to mimic the style and format of the app or mobile site. In addition, the ads can be contextually targeted based on the content of the app.
Consumers looked at native ads 53% more frequently than regular display ads, and native ads registered 18% higher lift in purchase intent, according to Sharethrough/IPG Media labs. Ad blindness – digital media savvy consumers mentally tuning out and ignoring standard display ad units and formats – helps explain the success of native ads.
“Multiple studies and reports have shown that consumers engage more with native ads within apps. With the AerServ’s platform, we are able to provide native at scale without having to put a burden on programmers to integrate the ads into each new environment. We’re excited to launch AerNative,” said Josh Speyer, AerServ’s CEO. “Native mobile ads – video and display – delivered via AerNative – will be integrated seamlessly into mobile apps and mobile websites.”
AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into AerMarket’s demand inventory to supercharge their earnings. AerServ’s entire platform and infrastructure are built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Through easy to use publisher platform AerServ gives access to mediation platform as well as global demand in the aerMarket ad exchange also provides access to high-quality, premium mobile inventory that extends the effectiveness of campaigns through highly engaged audiences on brand-safe consumer apps.
*This article originally appeared on martechadvisor.com