NEWPORT BEACH, CA–(Marketwired – Nov 12, 2014) – AerServ, the only mobile-first video mediation platform, today announced industry-first support of VPAID for Interactive Video across mobile apps, websites and their mobile-first VPAID-compliant video media platform.
MRAID and VAST/VPAID standards are IAB specification guidelines that help buyers build interactive ad units and increasingly enable them to take advantage of some of the more advanced, custom interactive video ad units that have been popular in desktop for some time. Through AerServ’s support of the specifications, it is now possible to prepare mobile creative so that it looks good and performs well across the broadest possible array of apps and websites without manual creative and design decision making and processes. This greatly accelerates and enhances campaign execution.
Josh Speyer, CEO of AerServ said, “AerServ’s mediation platform uses the MRAID and VAST/VPAID specifications to deliver and maximize companies’ ad spend across different mobile publishers. This represents a big win for publishers, who will benefit by being able to yield higher CPMs, and for advertisers, who will be able to leverage AerServ’s mediation platform to distribute mobile VPAID ads at scale.”
Joe Laszlo, Senior Director, IAB Mobile Center of Excellence said, “We are pleased to see a mediation platform offering support for IAB’s MRAID and VAST/VPAID standards. As mobile video becomes an increasingly important advertising medium, it is critical for publishers, app developers and advertisers to be able to take advantage of the rich interactive experience provided by VPAID’s common video player functionality and match the right ad networks to the right inventory to monetize more of their impressions.
All AerServ mediation platform customers will benefit from the company’s support of the standards. To learn more, contact firstname.lastname@example.org.
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket’s demand inventory to supercharge their earnings. AerServ’s entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publisher’s get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, Calif. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ