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How Ad Mediation Can Boost Your Mobile App Revenue

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By , AerServ Team


Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers. Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between. In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory.

The Power of Many

At its core, a mediation platform allows you to easily integrate and manage multiple ad networks for your mobile app. Working with more than one ad network may sound painful but it is essential as your number of users and available ad impressions scales.

An ad network that yields a decent eCPM with 1,000 impressions per day may not yield the same results at 1MM impressions per day. Integrating multiple ad networks and testing new ones allows you to find the best source of buyers for your inventory; all publishers are different, just as the users of their apps are different.

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