Ad Quality Content Guidelines

PUBLISHER SIDE CONTENT GUIDELINES

Introduction

All Publishers using AerServ’s platform and services, including aerMarket (collectively, “AerServ Services”), are required to adhere to these Publisher Side Content Guidelines. AerServ reserves the right to update these Publisher Side Content Guidelines at any time. It is the Publisher’s responsibility to keep up to date with and adhere to the most recently updated version of these Publisher Side Content Guidelines. By continuing to use the AerServ Services, Publisher agrees to abide by the then-current version of these Publisher Side Content Guidelines.

Prohibited Content

Publisher is prohibited from using the AerServ platform if Publisher’s site or application features or promotes any of the following content categories:

  • Spam Laws (IAB11)
  • Illegal Products or Services (IAB26; IAB26-1)
  • Substance Abuse (IAB7-42)
  • Sexually Explicit & Adult (IAB7-39; IAB25-3)
  • Extreme Graphic or Explicit Violence (IAB25-2)
  • Discriminating, Offensive, or Profane Material or Hate Content (IAB25-5; IB25-4)
  • Unmoderated User Generated Content (IAB25-1)
  • Spyware, Malware, Viruses, Illegal Hacking or other materials intended to damage or render inoperable software or hardware. (IAB26-3)
  • Copyright Infringement (IAB26-4)
  • Uncategorized (IAB24)
  • Non-Standard Content (IAB25)
Restricted Content
  • Political Campaigning Content (IAB11-4; IAB11-5; IAB11-2; IAB11-3)
  • Lotteries (IAB3-7)
  • Gambling (IAB9-7)
  • Alcohol Content (IAB8-5; IAB8-18)
  • Incest/Abuse Support (IAB7-28)
Technical Requirements & Transparency

Ad spaces are to be set up within the AerServ platform (aerMarket) and adhere to the following requirements:

  • Ad space details must provide valid URL that links to the inventory where the ads are embedded:
    • Valid URLs to app store link (in-app)
    • Valid website domain (mobile web)
  • Valid advertising IDs must be sent within the ad request unless the user has enabled do not track (in-app)
    • Invalid impressions and clicks are prohibited. Impressions and clicks on ads must be result of legitimate human user activity.
Viewability

Ad Spaces must adhere to the following in order to ensure authenticity of impressions:

  • Visible (not hidden, out of page, stacked, stuffed, or in the background)
  • Placed reasonably and oriented correctly within the content, including an acceptable number or density of ads in relation to the content.
Enforcement Policy

Any violation of these Publisher Side Content Guidelines may result in the suspending of placements on aerMarket at AerServ’s sole discretion. The foregoing is in addition to AerServ’s rights under AerServ’s Terms of Service and/or any other applicable agreements between Publisher and AerServ.

DEMAND SIDE CONTENT GUIDELINES

Introduction

All Demand Partners using AerServ’s platform and services, including aerMarket (collectively, “AerServ Services”), are required to adhere to these Demand Side Content Guidelines. AerServ reserves the right to update these Demand Side Content Guidelines at any time. It is the Demand Partner’s responsibility to keep up to date with and adhere to the most recently updated version of these Demand Side Content Guidelines. By continuing to use the AerServ Services, Demand Partner agrees to abide by the then-current version of these Demand Side Content Guidelines.

Prohibited Content
  • Spam Laws (IAB11)
  • Illegal Products or Services (IAB26; IAB26-1)
  • Substance Abuse (IAB7-42)
  • Sexually Explicit & Adult (IAB7-39; IAB25-3)
  • Extreme Graphic or Explicit Violence (IAB25-2)
  • Discriminating, Offensive, or Profane Material or Hate Content (IAB25-5; IB25-4)
  • Unmoderated User Generated Content (IAB25-1)
  • Spyware, Malware, Viruses, Illegal Hacking or other materials intended to damage or render inoperable software or hardware. (IAB26-3)
  • Copyright Infringement (IAB26-4)
  • Uncategorized (IAB24)
  • Non-Standard Content (IAB25)
Restricted Content
  • Political Campaigning Content (IAB11-4; IAB11-5; IAB11-2; IAB11-3)
  • Lotteries (IAB3-7)
  • Gambling (IAB9-7)
  • Alcohol Content (IAB8-5; IAB8-18)
  • Incest/Abuse Support (IAB7-28)
Technical Requirements
  • Ads must be visible and render properly
  • Landing page must be a valid link that either directs to an app store or valid domain of advertiser.
  • Demand partners must comply with all publisher’s video settings, including but not limited to:
    • Serve video only to video-enabled bid requests
    • Respect publishers’ min/max duration values as indicated in the bid request.
Prohibited Creative Ads Attributes
  • Audio ad (auto play)
  • Expandable (automatic)
  • Pop (including over, under, and upon exit)
  • Provocative or suggestive imagery
  • Flashing, shaking, or misleading ads
  • Redirecting ads or ads that initiate download without user interaction
  • Ads that continuously call in the background for another ad
Enforcement Policy

Any violation of these Demand Side Content Guidelines may result in the suspending or blocking of Demand Partner’s ads on aerMarket at AerServ’s sole discretion. The foregoing is in addition to AerServ’s rights under AerServ’s Terms of Service and/or any other applicable agreements between Demand Partner and AerServ.